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Attracting new clients

Attracting a New Kind of Client

By Amina MoreauBusiness

How did we get clients that wanted the kind of work we truly wanted to produce? The other day, I was on a Zoom call with a young filmmaker who…

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January 1, 2021
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Stories We Tell Ourselves

By Amina MoreauStorytelling

Today’s post is a little more personal. As 2020 winds down and we look forward to a more hopeful 2021, I wanted to reflect on an aspect of storytelling that…

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December 7, 2020
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How To Find Your Core Story

By Amina MoreauBusiness, Storytelling

So many companies have lost their way. Because they’ve lost their place in their own story. A story isn’t just a marketing tool that you can use to persuade customers…

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October 14, 2020
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The Identifiable Victim Effect

By Amina MoreauPsychology, Storytelling

We know that character driven stories do better than brand anthems and stories about abstract concepts. That’s a no brainer. What isn’t necessarily obvious to people, or at least what…

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September 21, 2020
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Planning for the Unknown

By Amina MoreauStorytelling

I’m surviving. There’ve been moments where these fires in Oregon have felt like the last straw, but I haven’t reached the psychological breaking point — yet. Aside from being tremendously…

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September 14, 2020
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Neuroscience of Racism — How Storytelling Might Help

By Amina MoreauStorytelling

Let me start with the end: we need to be featuring more BIPOC protagonists in our stories. Now, you might be thinking, “Ok Amina, tell me something I don’t know.”…

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September 7, 2020
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Setting Expectations and Creative Control

Setting Expectations & Creative Control

By Amina MoreauBusiness

Chris Anderson of TED may have said it best, “Every meaningful element of human progress has happened only because humans have shared ideas with each other and then collaborated to…

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August 31, 2020
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Persuasion Through Curiosity

By Amina MoreauPsychology, Storytelling

A driver for my craft of storytelling has always been the science and the psychology of persuasion, how we use stories to shape hearts and minds and form the views…

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August 28, 2020
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Building Trust in Trying Times

By Amina MoreauStorytelling

My mission has pivoted amid the COVID-19 crisis. While I’m still using storytelling as what I consider to be one of the most effective tools for social change, I’m focusing…

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April 29, 2020
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Know what you believe

Attracting Better Aligned Clients

By Amina MoreauMarketing

Imagine the perfect scenario… you’ve got clients you love, work you believe in, a team you trust, work-life balance that’s sustainable… If this sounds like you, stop reading now and…

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March 2, 2020
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