How did we get clients that wanted the kind of work we truly wanted to produce? The other day, I was on a Zoom call with a young filmmaker who…
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Today’s post is a little more personal. As 2020 winds down and we look forward to a more hopeful 2021, I wanted to reflect on an aspect of storytelling that…
So many companies have lost their way. Because they’ve lost their place in their own story. A story isn’t just a marketing tool that you can use to persuade customers…
We know that character driven stories do better than brand anthems and stories about abstract concepts. That’s a no brainer. What isn’t necessarily obvious to people, or at least what…
I’m surviving. There’ve been moments where these fires in Oregon have felt like the last straw, but I haven’t reached the psychological breaking point — yet. Aside from being tremendously…
Let me start with the end: we need to be featuring more BIPOC protagonists in our stories. Now, you might be thinking, “Ok Amina, tell me something I don’t know.”…
Chris Anderson of TED may have said it best, “Every meaningful element of human progress has happened only because humans have shared ideas with each other and then collaborated to…
A driver for my craft of storytelling has always been the science and the psychology of persuasion, how we use stories to shape hearts and minds and form the views…
My mission has pivoted amid the COVID-19 crisis. While I’m still using storytelling as what I consider to be one of the most effective tools for social change, I’m focusing…
Imagine the perfect scenario… you’ve got clients you love, work you believe in, a team you trust, work-life balance that’s sustainable… If this sounds like you, stop reading now and…