Storytelling Sure, ok, but I still don’t trust youWhat do you do when you’ve got a skeptical audience? Do you talk to them…Amina MoreauFebruary 25, 2020
Storytelling How Storytelling May Have Saved My Dad’s LifeIn 2014, my dad’s family doctor told him he was pre-diabetic. That meant he was…Amina MoreauFebruary 12, 2020
Business How to Procrastinate like a NerdI’ve spent a good portion of my day doing something, that while arguably productive, has…Amina MoreauFebruary 3, 2020
Storytelling The Genius of Tesla’s Snafu Isn’t What You ThinkThere’s one brilliant element people seem to be missing about Elon Musk’s PR stunt. There’s…Amina MoreauJanuary 27, 2020
Storytelling Does This Contradict My Last Blog Post?Three days after I published my previous blog post about using storytelling to elicit cognitive…Amina MoreauApril 10, 2019
Storytelling 3 Storytelling Tricks to Tackle the Brain’s LazinessBrains are lazy. It’s not an insult… it's an evolutionary adaptation. We’re designed for efficiency,…Amina MoreauApril 4, 2019
BusinessFeaturedPsychologyStorytelling This Little Question Changes EverythingIt’s a question that has fundamentally changed how I perceive the world. It started with…Amina MoreauJanuary 16, 2019
Marketing Do you believe what I believe?“People don’t buy what you do, they buy why you do it.” This quote is…Amina MoreauJune 10, 2018
Psychology On Cheaters & CheatingIt’s inevitable. At some point in our lives, we’re going to encounter a cheater — someone that’s…Amina MoreauMarch 20, 2018
BusinessFeaturedMarketingStorytelling Show, Don’t Tell (Part II)In Part I, we talked about how critical non-verbals are (visuals, environment, tone, body language, etc.)…Amina MoreauMarch 9, 2018